0%
of consumers believe companies should be helping them make decisions that improve environmental outcomes
A Avery Dennison
Imagining a Zero Waste Future
Rethinking the economics of waste, collaborating across the value chain and problem-solving from multiple angles will create end-to-end solutions that reduce waste and prevent it from the outset.
0%
of consumers are willing to pay more for sustainable packaging
Total global municipal solid waste
2016 · 2.01bn2050 · 3.40bn
0%
How the world handles waste
Globally, 70% of solid municipal waste is being processed in unsustainable ways, and is either burned openly, dumped or added to landfill.
0%
Landfill
0%
Openly dumped
0%
Resource recovery
0%
Modern incineration
New legislation hopes to improve the status quo
0%
The EU’s single-use plastics directive sets a collection target of 90% recycling for plastic bottles by 2029.
0%
PET collection in the United States has stayed at 29% for the last decade, while the EU stands at 58.2% on average.
80bn
Globally, the world consumes 80 billion new pieces of clothing every year.
15–20%
of fabric is estimated to be wasted during production by the apparel industry
30%
of food produced globally is wasted
25%
of emissions can be avoided by reducing food waste, improving feed and increasing low-intensity fertiliser
Recycling needs momentum across Europe
This darker chapter gives the data more visual weight while staying closer to the original editorial tone than a typical dashboard treatment would.
Recycling needs momentum across Europe
Bars auto-animate on scroll, while hover and tap reveal each year’s combined total without making the page feel like a dashboard.
0%
increase in recycled materials per capita between 2004 and 2019
Recycling + composting
Recycling + material recovery
Selected year: 2019 · Recycling: 152kg · Composting: 87kg · Total: 239kg
🍃 0m
In 2018, the recycling of materials rose to 67 million tonnes, corresponding to 152 kg per person.
0m
In 2018, the recycling of materials rose to 67 million tonnes. This was almost three times the 23 million tonnes recycled in 1995.
Correspondingly, 37 million tonnes of waste was composted in 2018, around two and a half times the volume recorded in 1995.
14m
19952.5×
37m
2018Call to action
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